SUJATA TARAKESAN
Founder, Chennaigaga®
Vision
- Making a positive difference to people’s lives.
- Making Chennaigaga the Go-To brand for a wholesome Chennai experience complete with antidotes for that feeling of Madras Nostalgia. Look it up here: chennaigaga.com
Four-Fold Mission
- To offer my writing services (English) using simple and effective words for enhanced appeal and ease of comprehension
- To offer website and other textual content review and editing services
- To be a consultant for niche micro and small businesses in setting up processes and systems to ensure smooth and efficient operations
- To offer training in basic soft skills and provide on-the-spot practical and useful teachings to -retail sales people
Core Values
- Respect
- Accountability
- Loyalty
- Empathy
SERVICES OFFERED (Experience in brackets)
– Content and Creative Writing (17 years)
– Content Editing and Sprucing (15 years)
– Brainstorm and Small Business Set-Up Resource (13 years)
– Retail In-Store Sales Training (8 years)
About Chennaigaga
Chennaigaga is the first-ever souvenir venture for Chennai. We were the first to bring out ‘regular’ Chennai-themed souvenirs like t-shirts, mugs and magnets, etc., and were also the first to:
- Brand the Chennaiite
- Launch Tamil-themed merchandise
- Offer Carnatic Music and Bharathanatyam-themed souvenirs
- Make Chennai the first Indian city with a dedicated souvenir brand
Through my 13 year-journey with Chennaigaga since 2009 when it was first conceptualised, till date and continuing, I have:
- Honed my creative thinking in both design and content as well as business operations,
- Continuously worked on my writing skills through blog writing, product descriptions, email-marketing and design stories,
- Developed a better understanding of customer expectations and experience,
- Learned to work with overwhelming constraints,
among other life learnings.
Personal Achievements:
- Obtained a Private Pilot’s License from Executive Air Terminal, Charleston, WV, USA
- Created a niche brand with a strong USP – Chennaigaga®
- Numerous articles written by me in various lifestyle magazines in India — features, interviews, reviews and short fiction have been published
- Conducted employee engagement activities and organised fun and meaningful team huddles — both remote and on-site, at Trident Consulting Inc. whilst in a senior management / HR role