About

SUJATA TARAKESAN

Entrepreneur • Creative Brand Strategist • Operations & People Experience Specialist • Published Writer (500+ articles)

Founder, Chennaigaga®

Vision

  • To create brands that resonate with people through genuine customer engagement, add meaning to their everyday lives, and leave behind a legacy.
  • To make a positive difference to people’s lives.

Skills

  • Creative Thinking & Practical Execution
  • Operations & Quality Focus
  • Brand Identity & Experience Design
  • Customer Understanding & Engagement
  • Collaboration, Relationship Building and People Connect
  • Content Writing & Communication

Strengths

  • Respect – valuing people, ideas, and diverse perspectives
  • Loyalty – committed to the brand and its vision
  • Empathy – understanding customer needs and aligning solutions to meet them effectively
  • Accountability – taking ownership and delivering on commitments

My Professional Journey

My path has taken me from sales support in a tech startup, through managing communications, liaison, and operations in a ship-owning office, to writing, and finally to building Chennaigaga® as my entrepreneurial venture.

Each stage has added depth to my skills and equipped me to:

  • Hone my creative thinking in concept and design as well as in brand content and business operations
  • Collaborate with the iconic CHENNAI SUPER KINGS in not only helming their FIRST OFFICIAL CSK SUPERSTORE, but also serving as their trusted Official Licensee Partner
  • Build strong customer engagement strategies rooted in empathy, attentiveness, and creating memorable experiences
  • Develop deep insights into customer expectations, behaviour, and delight
  • Continuously refine my writing skills through brand communications, blogs, social media posts, product descriptions, email marketing, and brand stories
  • Work creatively while navigating challenging constraints
  • Engage with employees with a focus on boosting personal morale and enhancing team building, skills that continue to shape the way I approach customer experience and people engagement
  • Translate learnings from my varied roles and a lifelong exposure to people across cultures and backgrounds, into a serving mindset — one that places the brand, its people, and its customers at the heart of every endeavour, beginning with the brand’s vision and ending with customer delight.

Chennaigaga® – Since 2010

DID YOU KNOW? Chennaigaga® is the first-ever souvenir venture for Chennai.

Chennaigaga(R), a pioneering brand proud of achieving many ‘Firsts’

Chennaigaga® was the first to bring out ‘regular’ Chennai-themed souvenirs like t-shirts, mugs and magnets, etc., and were also the first:

  • To launch Tamil-themed merchandise
  • To offer Music and Dance-themed souvenirs celebrating Bharathanatyam as well as Kuthu dance, and Carnatic music, as well as Folk and Light music
  • To make Chennai the first Indian city with a dedicated souvenir brand
  • To brand ‘the Chennaiite‘
  • To become the first official superstore of the Chennai Super Kings

To learn more about the brand and view the online store, click here: https://chennaigaga.com/pages/about-us

About CSK / Chennaigaga

When Chennaigaga was CSK’s Official Licensee Partner

Thamizh Celebrations at Chennaigaga(R)

Personal Achievements

  • Created a niche brand with a strong USP – Chennaigaga®
  • Obtained a Private Pilot’s License from Executive Air Terminal, Charleston, WV, USA
  • Authored 500+ published articles across leading Indian lifestyle magazines, including features, interviews, reviews, and short fiction.
  • Succeeded in team building endeavours through employee engagement activities and meaningful team huddles — both remote and on-site, at Trident Consulting Inc. whilst in a senior management / HR role